Have you heard someone tell you that an email’s subject line can send your email campaign to the spam folder? Perhaps you have a colleague who obsesses the only optimal time to send the campaign is 3pm on Thursdays.
These are commonly cited wisdom’s about email marketing, and as the below Infographic by Alchemy Worx highlights some of these myths need some rethinking.
Before you plan your next email campaign, give these falsehoods some thought.
